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Digital Analytics Strategist

Digital Analytics Strategist

beBeeDataDrivenL'Hospitalet de Llobregat, Barcelona, ES
Hace 29 días
Descripción del trabajo

Web Product Analytics Specialist

We are seeking a skilled professional to lead our digital analytics efforts, driving business growth through data-driven insights and strategic decision-making.

This is an exciting opportunity for a Web Product Analytics Specialist to join our team and contribute to the success of our global operations. As a key member of our digital hub in Barcelona, you will be responsible for designing and maintaining our web analytics infrastructure, ensuring accurate tracking across all features.

  • Design and maintain the web analytics infrastructure, ensuring accurate tracking across all features.
  • Define and implement tracking standards — what to measure, how to tag, and why it matters.
  • Act as the data ambassador within the product team, collaborating with other Product Owners.
  • Manage the tagging system (Google Tag Manager or similar) and support migration to new analytics tools.
  • Train and support global users of the analytics platform.
  • Collaborate with A / B testing teams to ensure proper measurement and alignment with KPIs.
  • Work closely with Marketing to analyze campaign performance and suggest improvements.
  • Translate complex data into actionable insights for stakeholders across the business.

Required Skills and Qualifications

To succeed in this role, you will need :

  • Solid experience with web analytics tools, such as GA4, Adobe Analytics, Matomo, Piwik PRO, or similar.
  • Advanced knowledge of Tag Management Systems (e.g., Google Tag Manager, Tealium), including setup, maintenance, and debugging.
  • Strong understanding of digital tracking principles : custom events, variables, data layers, UTM parameters, etc.
  • Proven experience in implementing or migrating analytics platforms during website transitions or rebuilds.
  • Basic knowledge of HTML, CSS, and JavaScript to effectively collaborate with development teams.
  • Familiarity with Agile / Scrum methodologies, particularly in digital product or website development environments.
  • Experience with A / B testing and personalization tools (e.g., Optimizely, VWO, Google Optimize), especially related to tracking setup and validation.

    • Benefits

    As a valued member of our team, you can expect :

  • Hybrid model : 2 days in-office (Barcelona), 3 days remote.
  • Flexible working hours.
  • Childcare scholarship (ages 0–3) and school support (ages 3–16).
  • Flexible remuneration via Mutua Adeslas.
  • Discounted meals through a partnership with an on-site restaurant.
  • On-site parking available.
  • Tailored trainings and English classes.
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    Digital Strategist • L'Hospitalet de Llobregat, Barcelona, ES