Digital Marketing Lead, EiQ

Support the growth of EiQ, the world’s first end-to-end supply chain due diligence platform. We are building the EiQ brand in a complex and competitive market : this role will be key to the success of EiQ through using digital marketing to build brand awareness, generate leads, and analyse and optimise the marketing & sales funnel.

Key Responsibilities :

• Developing and implementing a cross-channel digital marketing strategy for EiQ.
• Creating a market-leading search strategy, including paid and organic.
• Developing an independent social presence for EiQ, using paid tactics to build our audience.
• Creating and maintaining marketing contact databases and audiences for EiQ; developing and implementing automation and retargeting tactics.
• Working in collaboration with the group digital marketing community to own and enhance the MarTech setup for EiQ; proactively proposing new technologies to optimise the setup.
• Analysing end-to-end marketing performance, from awareness through to revenue; surfacing insights and implementing tactics to optimise the funnel.
• Reporting to EiQ and commercial management teams on marketing performance.
• Managing the paid search budget for EiQ.
• Analysing user experience on the EiQ platform and feeding back to the product team on issues and proposed solutions.
• Optimising workflows and reporting in CRM together with commercial and customer success teams.

The successful candidate should be able to demonstrate the following :

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