Join to apply for the NBA (Next Best Action) Business Analyst role at Boehringer Ingelheim
Join to apply for the NBA (Next Best Action) Business Analyst role at Boehringer Ingelheim
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The Next Best Action (NBA) Business Analyst plays a pivotal role in enhancing the effectiveness of Campaign Automation Services by leveraging data insights from each Data Pillar Implementation (DPI) instance. The primary purpose of this role is to craft impactful, market-specific use cases across NBA markets, establish business rules for new NBA constructs, and propose these rules to various markets. Acting as a bridge between Campaign Automation Services (NBA Squad) and Data Excellence teams, the NBA Business Analyst will lead new country onboardings, drive data conversations, monitor the quality of NBA output, develop a comprehensive knowledge base, and construct new KPIs to measure the impact of NBA across all regions.
Tasks And Responsibilities
- Data Insights Utilization : Leverage data insights from each Data Pillar Implementation (DPI) instance to craft impactful, market-specific use cases across NBA market
- Business Rules Establishment : Establish business rules for new NBA constructs and effectively propose these rules to various markets
- Stakeholder Collaboration : Act as a bridge between different stakeholders, including Campaign Managers, Omnichannel Managers, Local Data Analysts, and Brand Managers
- Country Onboarding and Data Conversations : Lead new country onboardings and drive all data conversations
- Knowledge Base Development : Develop an internal knowledge base to support NBA operations
- KPI Construction : Construct new KPIs and devise methods to measure the impact of NBA across all regions
- Operational Streamlining : Streamline global operations by bridging Data Excellence, Campaign Management, local OPU marketing, and CFR team
- Vendor Transition Support : Support the transition from external vendor to HPS while enhancing service and ensuring scalability
Requirements
Bachelor’s degree in business administration, digital marketing, or a related field1-3 years of experience as a business analyst or subject matter expert in global transformation projects1-2 years of proven track record with NBA conceptsProven ability to capture and develop clear and well-thought-out business requirementsAbility to think end-to-end and see potential impacts and risks associated with the rollout of a new solutionStrong communication, verbal, written, and listening skillsAbility to develop strong partnerships with a wide range of stakeholdersGrowth mindset with the ability to thrive in an ambiguous and complex environmentAbility to bring structure to complex topicsOutstanding organizational skills, attention to detail, and the ability to prioritize in a changing environmentEntrepreneurial thinking and problem-solving essentialCuriosity and ability to understand the business to enable good decisionsAbility to take in perspectives and make decisions that support the vision of the transformation programBalanced mix of business acumen and technology savvinessKnowledge of change management, project management, and Agile methodologiesStrong data understanding and proven SQL knowledgeWe are continuously working to design the best experience for you. Here are some examples of how we will take care of you :
Flexible working conditionsLife and accident insuranceHealth insurance at a competitive priceInvestment in your learning and developmentIf you have read this far, what are you waiting for to apply? We want to know more about you!
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Research, Analyst, and Information Technology
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