Head of Paid Search (PPC)

Head of Paid Search

Kinetic Digital, a dynamic marketing company with several prominent online casino brands in key regulated countries such as UK, Spain and Canada, is seeking an experienced PPC Team leader to oversee and lead our team of Google Ads specialists in the Philippines.

The PPC Team Leader will be responsible for managing and guiding the team remotely, ensuring the successful execution of strategies, optimizing budget allocation, and driving performance improvements. This role requires strong leadership, analytical skills, and a deep understanding of PPC and Google Ads specifically.

Responsibilities

• Lead a PPC team of experienced Google Ads professionals, managing high budgets across multiple accounts
• Oversee the team’s activities, provide professional insights and recommendations, and support them in achieving their goals
• Communicate regularly with management, delivering comprehensive summaries and performance reports
• Evaluate account performance and identify areas for improvement
• Closely work with our dedicated team at Google to leverage their insights
• Develop and refine processes to enhance account management, testing, and overall team efficiency
• Suggest innovative ideas, strategies and technologies
• Stay updated with industry trends and best practices, sharing them with the team

Requirements