User Acquisition Manager

As a User Acquisition Manager at Gameloft for brands, your main mission is to drive profitable and brand-consistent UA campaigns for mobile IP games through strategic planning, cross-team collaboration, and clear performance reporting.

WHAT YOU WILL BE WORKING ON

User Acquisition & Profitability : Drive UA for mobile IP games with a focus on high-quality users, profitability, and IP / brand consistency.

Campaign Management : Plan, execute, and optimize UA campaigns across multiple channels aligned with performance goals.

Client-Facing Reporting : Prepare and deliver clear, compelling performance presentations (in English), ensuring data transparency and working closely with client teams when needed.

Budget Strategy & Investment : Define and implement UA investment strategies tailored to audience, seasonality, market dynamics, and auction behavior.

Cross-Department Collaboration : Coordinate with Sales, Production, Creative, ASO, and other Marketing teams to maximize results and visibility.

Performance Review : Conduct post-mortem analyses to extract learnings and improve future campaigns

Qualifications

WHO YOU ARE

• Exceptional presentation and communication skills in both cases : client facing and internal, across different departments
• Analytical and problem-solving skills to analyze and optimize campaign performance almost independently.
• Team Player : Collaboration and teamwork skills to work effectively with cross-functional teams.

WHAT YOU NEED TO SUCCEED

3 to 4 years of experience in user acquisition and performance marketing.

Previous experience in the mobile game industry is a strong plus.

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