Digital Transformation Leader - Performance Marketing

As the leader of this team, you will be responsible for delivering high performance in brand awareness and qualified lead generation through effective strategy and execution. Your primary mission will be to build and lead TransPerfect's in-house SEM team as a strategic center of excellence.

Key Responsibilities :

• Build and lead TransPerfect's in-house SEM team as a strategic center of excellence.
• Define the internal agency model, including intake process, SLAs, workflow, and campaign reporting standards.
• Serve as senior strategist and internal thought leader on paid search and digital advertising best practices, platform trends, and measurement models.
• Lead quarterly performance reviews and SEM opportunity briefings across business units.
• Develop high-trust, high-transparency relationships with key executive stakeholders and vertical / divisional leaders.
• Campaign Development & Execution :
• Full campaign setup, brief intake, team mobilization.
• Own end-to-end campaign lifecycle from intake and planning to launch, optimization, and reporting.
• Translate internal marketing briefs into paid search strategies with aligned messaging, targeting, and budget pacing.
• Manage bidding strategies, keyword planning, and targeting refinement to ensure ROI across campaigns.
• Oversee creation and testing of ad copy, variants, extensions, and new ad formats and experimentation.
• Performance Management & Optimization :
• Monitor and optimize campaigns in real time, ensuring efficient spend and strong performance on key KPIs.
• Deliver clear, actionable reports and insights to internal stakeholders on a monthly and quarterly basis.
• Highlight key wins and major highlights in real-time.
• Collaborate with cross-functional teams to align paid search efforts with broader campaign goals and messaging.
• Innovation & Proactive Program Growth :

Launch