Strategic Marketing Director (market insights / BI)
International scope | Food & Fast-Moving Consumer Goods (FMCG)
Our client, a leading company in the food and FMCG sector, is seeking a Strategic Marketing Director (M / F) with a solid background in fast-moving consumer goods and a passion for market intelligence, strategic branding, and customer-focused innovation.
We are looking for a professional who can translate data into strategic decisions, strengthen brand positioning, and lead innovation across different business units and markets.
Main Objectives of the Role :
- Lead market research (trends, products, customers, competitors) and identify business opportunities.
- Implement a Business Intelligence approach to support the Business Unit’s strategic planning and operations.
- Execute the company’s commercial strategy by promoting customer centricity and new product development aligned with brand values.
- Review and update the product launch process and lead successful market entries.
- Define and drive the company’s communication strategy in coordination with the corporate communication team.
- Lead and implement the brand strategy globally.
- Support the preparation of country-level commercial plans together with sales teams.
Key Responsibilities :
Market Insights & Business Intelligence - Develop and lead a robust market research framework to analyze trends, customer behavior, and competition. Establish a reporting and analysis system to support strategic decision-making and opportunity identification.Information Management - Structure and manage market information for value creation and product development. Deliver clear, actionable reporting to support business planning and cross-functional decision-making.New Product Development - Lead the NPD process and coordinate cross-functional teams for new product launches. Define milestones, KPIs, testing protocols, and launch deliverables. Ensure alignment with market expectations and internal business goals.Corporate Communication - Define and lead the external and internal communication strategy. Promote the company’s vision, values, and market positioning in coordination with the corporate team.Commercial Support - Collaborate with sales teams to support strategic planning at the country level, aligned with corporate goals.Strategic Brand Management - Drive brand development and ensure consistency across business units. Guide local marketing efforts to align with the overall brand strategy and positioning.Candidate Profile :
University degree in Business Administration, Marketing, International Trade, or similar. Postgraduate studies in Strategic Marketing or related disciplines preferred.8+ years of experience in strategic marketing roles within FMCG, with a strong background in :Digital and omnichannel strategyE-commerce and content marketingP&L responsibility and investment optimizationReporting to senior executive / C-level stakeholdersExpert-level knowledge of Market Insights and Business Intelligence.Strong experience in Strategic Brand Development.Excellent communication and presentation skills.Used to working with high-performance teams and senior management.Strategic mindset, analytical thinking, and creativity.Strong business acumen and passion for value creation.Proficiency in Microsoft Office, CRM systems, and AI productivity tools.Fluent in Spanish and English ; French or other languages are a plus.Flexible, self-motivated, and capable of working autonomously.This opportunity is ideal for a strategic thinker with a global vision and a deep understanding of consumer behavior , who enjoys translating market knowledge into concrete business actions.
All inquiries will be handled confidentially.
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