Join to apply for the Trade Marketing Specialist role at ALOHAS
Join to apply for the Trade Marketing Specialist role at ALOHAS
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ALOHAS is more than a fashion brand : it’s a responsible shopping experience and a chance to participate in the fight against overproduction in fashion.
Working at ALOHAS is being part of the innovation and growth of a Spanish start-up with a young, creative and proactive team, good communication and a high level of energy! It’s demanding but extremely rewarding due to an environment where we take pride in learning from one another and strive to make sustainability a way of life beyond the workplace.
In a nutshell, we love what we do and it shows!
THE ROLE
We are seeking a Trade Marketing Specialist to drive marketing strategies across our diverse sales channels, boost brand visibility, ensure a seamless brand experience, and accelerate business growth
YOUR CHALLENGE
Channel Marketing Strategies :
- Define and lead the omnichannel marketing strategy to ensure our brand stands out across all touchpoints.
- Design and execute tailored campaigns for retail, wholesale, and e-commerce channels, ensuring alignment with the brand's global strategy.
- Customize promotions and activations to meet the unique needs of each channel.
- Monitor market trends and competitor activities to continuously refine strategies and maintain a competitive edge.
Visual Merchandising Management :
Develop and oversee visual merchandising guidelines for physical stores and distributors.Coordinate with the graphic design team (internal and external) to implement key brand elements that boost sales and brand awareness.Provide marketing tools and support materials to distributors and points of sale.Coordinating both digital assets (for web, social media, and print) and physical assets to ensure they reach the points of sale effectively.Showrooms & Trade Shows Management :
Take ownership of the brand’s representation at key trade shows, showrooms, and industry events. As the brand ambassador, ensure a consistent, impactful presence across all in-person and digital touchpoints, creating memorable experiences that elevate the brand’s image and resonate with buyers and stakeholders.Coordination of Promotions and Activations :
Plan and execute activations in physical stores (e.g., events, pop-ups, corners).Manage campaigns on marketplaces and foster strategic online collaborations.Collaboration with other areas :Act as a key liaison between sales teams in retail, wholesale, and e-commerce to ensure a seamless customer experience.Work closely with brand managers and designers to develop and adapt digital and print assets, ensuring consistent messaging, visual identity, and promotional strategies across all sales channelsOversee the development of customized POS solutions by collaborating closely with sales and brand teams to deliver tailored projects.Visit key clients and stores regularly to collect insights, strengthen relationships, and identify potential growth opportunities.Data Analysis, ROI Measurement and Budget Management
Evaluate the performance and impact of trade marketing campaigns.Adjust strategies based on insights to optimize return on investment.Manage the trade marketing budget, ensuring efficient allocation aligned with business goals.YOU WILL ROCK AT THIS ROLE IF…
Proven experience of at least 3.5 years in a similar role, preferably in the fashion or retail sector.Demonstrated expertise in developing omnichannel strategies and managing budgets.Strong analytical skills to measure campaign performance and make data-driven decisions.The ability to coordinate and collaborate effectively with cross-functional teams.Fluency in Spanish and English (additional languages are a plus).BENEFITS Of Being Part Of ALOHAS
Culture of freedom, responsibility, and trustFlexible schedule : Fit it into your routine!Work hybrid : You have been selected for a hybrid position, allowing you to work from home on certain days. We highly value work-life balance and prefer candidates who live in close proximity to the office.Intensive workday in summer (July & August)Flexible compensation : Benefit from tax advantages through our flexible compensation plan for transport , meals ️, and childcare .We are a company with soul : we are aware of wellness (we have a Wellness Program) ️, sustainability (it's our core but we also have initiatives), family conciliation, maternity and paternity , gender equality and diversityMental Health Support : Team initiatives and two days off to disconnect and reconnect with yourself whenever you need it.Discounts : You will have up to 70% discount on all our products and we do not forget your family and friends either!Office : In the heart of Barcelona, in the Gracia neighborhood, where we take care of coffee and fruitHome office setup : You will get a laptop + electronic devices like a keyboard, mouse, and second screenKeep learning with ALOHAS : We offer English courses to our employees, and more languages coming soon!We take care of your happiness and professional growth with constructive feedbackAfter-work events in Barcelona and Madrid every monthReady for the challenge?
About ALOHAS
Want to know more? Video Presentation
Apply to work with us : careers.alohas.com
Our website : alohas.com IG : @alohas Seniority level
Seniority level Mid-Senior levelEmployment type
Employment type Full-timeJob function
Job function Marketing and SalesIndustries Retail Apparel and FashionReferrals increase your chances of interviewing at ALOHAS by 2x
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Barcelona, Catalonia, Spain 11 months ago
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