Esta oferta de trabajo no está disponible en tu país.

Marketing Analyst in UA

Appodeal, Inc.Barcelona, Cataluña, España

Hace 25 días

Descripción del trabajo

Appodeal is a dynamic US-based product company with a truly global presence.

We have offices in Warsaw, Barcelona and Virginia along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

At Appodeal, we’re more than just a company—we’re a team united by a common mission : to help every person discover and grow their talents!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here’s what we value, and what we hope you do too :

Continuous Learning and Growth : We are passionate about learning, growing personally, and building rewarding careers.
Making an Impact : We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
Solving Exciting Challenges : We tackle complex problems every day, supported by a team of world-class professionals and mentors.
Enjoying the Journey : We believe in having fun while working toward our goals.

We’re looking for a Senior Marketing Analyst to help us unlock growth across our casual mobile gaming portfolio. You’ll play a key role in analyzing user acquisition performance, identifying opportunities for scale, and providing insights that shape our marketing decisions.

This is a hands-on role for someone who thrives in fast-paced environments, understands the mobile gaming and UA landscape, and can turn data into actionable business recommendations.

You won’t be responsible for building predictive models yourself — but you’ll work closely with our in-house forecasting and analytics team to bridge data science outputs with practical UA and growth strategies.

Analyze the performance of paid UA campaigns across multiple channels

Identify inefficiencies, trends, and growth opportunities in acquisition, retention, and monetization

Collaborate with UA, Creative, Product, and Monetization teams to drive campaign improvements

Design and evaluate tests for creatives, offers, targeting, and other performance levers

Translate analytical findings into clear, actionable business recommendations

Partner with the Data Science team to improve how we interpret and apply modeled metrics

Mentor marketers and cross-functional partners in marketing analytics and data literacy

3+ years of hands-on experience in marketing analytics within mobile gaming

Strong understanding of UA mechanics and campaign performance measurement

Advanced SQL skills; able to work efficiently with large datasets (ClickHouse experience is a plus)

Confident with Python (especially Pandas, NumPy)

Proficient in creating data visualizations and dashboards (Matplotlib, Seaborn)

Experience designing, running, and interpreting A / B tests

Familiarity with BI tools (e.g., Tableau, Metabase, Power BI)

Excellent communication skills — able to tell compelling stories with data

Proactive, curious, and comfortable working in cross-functional environments

Bonus : experience with attribution platforms (Appsflyer, Adjust), AdTech tools, or campaign automation systems

Shape the growth strategy of mobile games played by millions

Work with a team that values speed, ownership, and experimentation

Collaborate with top-tier UA, creative, and analytics professionals

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.

Join us and help shape the future of mobile app success!

Apply for this job

indicates a required field

First Name

Last Name

Phone

Resume / CV

Enter manually

Accepted file types : pdf, doc, docx, txt, rtf

Enter manually

Accepted file types : pdf, doc, docx, txt, rtf

LinkedIn Profile

Salary Expectations

Potential Start Date

How many years of experience do you have in the same role?

Can you work as a sole trader / individual entrepreneur? Select...

J-18808-Ljbffr

Crear una alerta de empleo para esta búsqueda

Marketing • Barcelona, Cataluña, España