MarTech Solutions Architect

Kapturall is a fast-growing and industry-leading marketing operations agency offering a wide range of consulting services to help our clients fully leverage their Marketing Technologies, optimize their demand generation processes, and achieve their business objectives.

Our mission is to help Marketers be successful in combining marketing technologies and data to create meaningful relationships that generate revenue.

We believe a better workplace creates a better customer experience. We work hard, but also play hard and love to learn and have fun. We have a young, dynamic and collaborative team in which you will have the opportunity to grow! Our team is truly international and multicultural : it includes people from 7 different countries speaking 7 languages in total.

We’re based in Madrid and work for mid-sized and enterprise companies from all over Europe and LATAM, in different industries such as Software and Technology, Higher Education, Financial Services, Manufacturing, etc.

Role Overview :

This role blends the strategic vision of a marketing architect with the consultative expertise of a marketing operations specialist. Our MarTech Solutions Architect will guide clients through the creation, optimization, and scaling of lead nurturing, lead scoring, and automated marketing programs - leveraging our star platform : Adobe Marketo - and CRM systems to generate qualified leads, enhance brand awareness, and maximize marketing ROI.

You will manage the full lifecycle of marketing automation development, from requirements gathering and solution design to testing, configuration, analytics, and optimization. In addition to deep expertise in marketing automation, you will evaluate, integrate, and improve broader marketing technology ecosystems to deliver scalable, efficient, and business-aligned solutions.

Key Responsibilities :

• Work with clients to turn Marketo into a revenue driver, using best practices in marketing automation, lead management and revenue performance management.
• Design technical architectures and data-driven marketing strategies aligned with business goals.
• Translate business requirements into detailed technical specifications for development and operations teams.
• Configure marketing platforms (Marketo, CRM, etc.) and oversee development, testing, and deployment.
• Serve as technical subject matter expert on Marketo, advising clients and internal teams on best practices, integrations, and optimizations.
• Create clear and comprehensive technical and architectural documentation.
• Collaborate with cross-functional teams to ensure successful project delivery.
• Lead client meetings, manage expectations, and update deployment strategies.
• Train and enable internal teams and clients on platform usage and workflows.
• Identify opportunities for continuous improvement, innovation, and scalability in implemented solutions.
• Support project estimation, technical discovery, and roadmap planning.

Ideal Candidate Profile :

Perks and Benefits :

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