Creative Lead - Casual Hub

Join to apply for the Creative Lead - Casual Hub role at Plarium

Join to apply for the Creative Lead - Casual Hub role at Plarium

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The successful applicant will be able to work at our offices in Lviv, Kyiv, Warsaw, Spain / Portugal or remotely from these locations.

Plarium is an international developer of award-winning mobile and desktop games. More than 1300 of our specialists work remotely or at offices in Israel, Ukraine, Poland, Spain, and Finland.

RAID : Shadow Legends, Mech Arena, and our other 18 massive titles unite more than 500 million players worldwide. With over 15 years’ experience, we strive for boundary-pushing gameplay and graphics. We pair this with our dedication to innovation through analytics, marketing, and community interaction.

The Creative Lead for the Casual Hub plays a vital role within the Global Creative Marketing department, responsible for overseeing the strategic direction, development, and execution of compelling, data-driven creative content tailored specifically to casual gaming audiences. This role bridges creative excellence with analytical insights, ensuring all creative output aligns seamlessly with Plarium’s overall marketing objectives and performance-driven targets.

Responsibilities

• Actively oversee, guide, develop, and produce exceptional creative briefs, scripts, and concepts specifically crafted for casual game marketing campaigns.
• Participate directly in the creative process, contributing hands-on to the creation of assets, concepts, and campaigns alongside the team.
• Implement industry best practices and innovative methodologies to maximize the impact of creative campaigns. Identify and incorporate new creative formats, styles, and approaches to maintain the relevance and effectiveness of marketing efforts for casual audiences.
• Stay informed on industry trends, competitor strategies, and emerging technologies to keep the Casual Hub’s creative approach competitive and fresh.
• Leverage performance analytics to inform, refine, and optimize creative strategies, ensuring continuous improvement and alignment with KPIs.
• Collaborate proactively with Product Marketing and User Acquisition teams to align creative assets seamlessly with campaign strategies.
• Regularly monitor, analyze, and report on campaign performance metrics, distilling key insights into actionable recommendations.
• Lead, mentor, and inspire the team of creative managers, artists, and designers, focused on casual gaming titles.
• Collaborate closely with internal research teams to gain insights into consumer behaviors, market dynamics, and competitor creative strategies.
• Ensure all creative deliverables uphold Plarium’s marketing standards, brand identity, and quality benchmarks.

What we expect

What we offer

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Industries

Computer Games and Gambling Facilities and Casinos

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