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Newsletter Strategist

Savings United GmbHalacant, España

Hace 14 días

Descripción del trabajo

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Samwise Media is looking for a Newsletter Strategist to grow, engage, and convert our smart shopper audience through high-performing newsletter campaigns. You’ll help us develop the strategy, execution, and optimization of our email content across several brands with a focus on driving sales and subscriber growth. This is a data-driven, content-savvy role for someone who understands the intersection of storytelling, audience behavior, and performance marketing.

Responsibilities

Build and manage a high-performing newsletter strategy focused on deals and shopper insights
Plan and execute email campaigns aligned with audience interests and business goals
Analyze performance metrics like open rate, CTR, and conversion to identify optimization opportunities
Use tools like Google Analytics and Looker Studio to track and report on campaign success
Develop content that drives readers toward sales conversions and promotional offers
Run A / B tests on subject lines, content layout, and send times to boost performance
Grow the newsletter subscriber base through targeted acquisition tactics
Segment audiences for more personalized and relevant email content
Monitor list health, engagement trends, and unsubscribe behavior
Collaborate with sales and marketing teams to align content with revenue-driving campaigns
Translate performance insights into clear recommendations for future campaigns
Design, implement, and adapt newsletter strategies and advanced audience segmentation for multiple projects, ensuring highly personalized content that maximizes engagement and conversions
Ensure email marketing activities comply with data privacy laws and best practices
Stay up-to-date with industry trends and propose innovative strategies to grow our subscriber base and boost engagement

Qualifications

2–3 years of experience in email marketing, audience strategy, or digital content growth

Strong understanding of email KPIs including open rate, CTR, and conversion rate

Proficient in Google Analytics, Looker Studio, and other performance dashboards

Demonstrated success in growing and engaging newsletter audiences

Experience crafting content for conversion in consumer-focused digital media

Familiar with A / B testing and campaign experimentation

Comfortable working with sales funnels and aligning content to revenue goals

Excellent writing and editing skills, especially for email marketing

Highly organized, data-oriented, and able to work independently in a remote environment

dFtPWxZH1o Seniority level

Seniority level Entry level

Employment type

Employment type Part-time

Job function

Job function Business Development and Sales

Industries Internet Publishing

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