Retail Media Specialist (Barcelona)

Company description

Publicis Groupe, the world's largest communications group, is a solutions platform present in more than 100 countries with over 98,000 employees. Its work philosophy, The Power of One , centers on client growth through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun, Digitas), media (Zenith, Starcom, Spark, Performics), and transversal knowledge areas.

Publicis Groupe combines Creativity, Technology, and Data to connect brands with consumers effectively.

Overview

A Retail Media Specialist manages a brand's presence at retail. Responsibilities include planning and executing digital media campaigns aligned with business goals on platforms such as Amazon Ads, Criteo, Unlimitail, and other major retailers.

Responsibilities

• Build relationships with the client’s Online Brand Managers.
• Understand retail media needs of the brand.
• Implement media marketing strategies on retailers like Amazon, Primor, Perfurme´s Club, Douglas, Carrefour, etc.
• Coordinate advertising media plans and manage digital campaigns from activation to optimization, budget, and retailer relations.
• Maintain a strong online brand voice in retail sites.
• Stay updated on retail media tools.
• Analyze and report on campaign results and brand performance.
• Monitor budgets and KPIs.

Qualifications

Additional information

Why join us? Benefits include :

We are a certified Great Place to Work, committed to diversity and inclusion. We welcome applications from all backgrounds and encourage accommodations for applicants with disabilities.

All employees must comply with policies on Information Security, AI use, Quality, Environmental Management, and Integrity, including mandatory training and declarations.

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