CRM Executive

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco Iberia has an exciting opportunity for a Digital CRM Executive in Madrid

We are looking for a CRM Executive to lead the activation agenda of our brands through CRM, leveraging data and insights to strengthen consumer engagement.

In this role, you will be responsible for developing analyses and reports that drive strategic decision-making, ensuring the effective execution of the CRM strategy across key touchpoints, including Salesforce, Mobile Apps, and Website / eCommerce. Your focus will be on translating business needs into actionable insights that enable direct and valuable communication with our consumers, ensuring that every interaction aligns with strategic objectives and contributes to strengthening engagement and brand loyalty

Your key responsibilities will include :

Brand Activation & CRM Development :

• Lead brand activation through CRM, ensuring effective and personalized communication with consumers.
• Manage CRM campaigns across key platforms (Salesforce, Mobile Apps, Website / eCommerce) to drive engagement and conversion.
• Coordinate the execution of marketing automation strategies to enhance personalization and relevance in interactions.
• Ensure proper segmentation and activation of databases for targeted campaigns.
• Collaborate with Marketing, Trade and Sales teams to align CRM strategies with business objectives.
• Monitor and optimize CRM campaign and activation performance.

CRM Management & Performance Analysis :

What are we looking for?

What we offer you?

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and / or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here .

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

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