Marketing Specialist
Location : Madrid | Full-time | Reports to : Head of Marketing
Are you passionate about digital marketing, brand building, and lead generation? At LHH Spain, were looking for a Marketing Specialist to support our public employment and training projects by boosting visibility, generating leads, and managing our digital presence.
Your Mission
Develop and execute multi-channel marketing strategies to increase brand awareness and generate qualified leads in the B2B market.
Key Responsibilities
Digital Marketing & Lead Generation
- Develop and optimize digital campaigns (SEM, LinkedIn Ads, X / Twitter Ads) aligned with audience targeting goals.
- Manage and update website content, blog posts, landing pages and CTAs to maximize SEO and conversion.
- Track and analyze campaign KPIs (CTR, ROI, conversion rates), applying performance-driven insights.
- Plan and execute integrated lead generation strategies across paid and organic channels.
- Collaborate with sales teams to align MQL / SQL definitions and improve funnel conversion.
Social Media & Content Strategy
Design and implement content plans that drive brand visibility, engagement, and leads across LinkedIn and other channels.Create and schedule engaging, brand-aligned posts using Hootsuite or similar tools.Monitor engagement and audience growth, optimizing posts based on analytics.Collaborate with internal design teams or agencies to produce creative assets (banners, infographics, videos, etc.).Website & SEO Management
Coordinate with internal stakeholders to develop and maintain SEO-optimized pages.Ensure on-page SEO best practices are applied to all new and existing content.Propose and develop new web sections aligned with business priorities and campaigns.CRM & Email Marketing
Build and manage email campaigns in Pardot and Salesforce, tailored to different audience segments.Design automated journeys, newsletters, and drip campaigns with clear conversion goals.Create forms and landing pages to capture and nurture leads.Monitor open rates, click-through rates, and engagement to continuously improve performance.Events & Brand Activation
Support the planning and marketing of online and in-person events such as webinars, conferences, roundtables, and public programs.Coordinate all marketing assets and communications before, during, and after events to maximize visibility and engagement.Develop speaker materials, invitations, registration pages, and post-event follow-up content.Collaborate with internal teams to ensure brand consistency and accurate messaging across all event-related materials.Collaboration & Asset Development
Work with internal communications, PR, corporate branding, external agencies, and design teams to produce campaigns and materials that reflect our values and tone of voice.Help create best-in-class content assets that align with audience insights, campaign goals, and global brand guidelines.Ensure campaigns and deliverables are adapted to local market needs while maintaining brand coherence.What We’re Looking For
3 - 5 years of experience in B2B and B2C marketing and lead generation.Hands-on experience with SEM, email marketing, social media management, and marketing automation.Experience coordinating events (virtual and in-person).Strong analytical mindset with the ability to interpret metrics and optimize performance.Fluent English (C1 minimum).Proactive, collaborative, and highly organized with excellent communication skills.Si estás interesado / a envía tu CV a :
