Marketing Lead

Marketing Lead – Fuel Our SaaS B2B Growth

Hi There! 👋🏼

At Loyal Guru, we're seeking a driven and experienced Marketing Lead to define and execute our marketing strategy, fueling our expansion in the SaaS B2B landscape. This role blends strategic planning with hands-on execution, with a strong focus on storytelling, stakeholder collaboration, and campaign success. Reporting directly to senior leadership, you'll oversee all marketing initiatives, manage a designer and a Growth Marketing Specialist, and play a key role in positioning our company as a leader in customer engagement, data platforms, and personalization.

What We Expect from You

• Strategy Development :

Define and implement marketing strategies that align with the company’s objectives, enhancing brand visibility and driving lead generation.

Develop and execute inbound marketing campaigns that attract and convert qualified leads.

Design and coordinate industry-specific promotional campaigns across digital channels, PR, and media, with a special focus on the food retail sector.

Lead and mentor a small but impactful team—including a designer and a Growth Marketing Specialist—to ensure seamless collaboration and outstanding execution.

Work closely with sales, tech, and customer success teams to unify messaging, improve sales pitches, and deliver a cohesive customer journey.

Develop engaging content for product launches, case studies, recruitment campaigns, and internal communications. Craft compelling stories that resonate with both technical and non-technical audiences.

Analyze market trends, understand customer needs, and assess competitor positioning to inform and refine our marketing efforts.

Champion customer development, optimize experiences, and drive 1 : 1 personalization strategies, leveraging customer data platforms and journey optimization.

In the future, build and lead a high-performing marketing team to support organizational growth.

Skills and Experience

Demonstrated success in B2B marketing, ideally within SaaS or technology product-based companies.

Experience marketing technology or data-driven products, with a strong grasp of customer engagement and personalization tools.

Proven ability to lead and mentor team members, fostering collaboration and growth.

Intermediate knowledge of CMS tools, marketing automation (e.g., Mailchimp, HubSpot, Zoho MarketingHub), and CRM systems (e.g., HubSpot, ZohoCRM). Basic design / editing skills (e.g., Canva, Photoshop) are a plus.

Expertise in planning, organizing, and executing efficient marketing strategies, with strong analytical skills to measure and improve campaign performance.

A track record of nurturing relationships with key stakeholders across sales, tech, and marketing teams, ensuring aligned efforts.

Familiarity with tools like Google Analytics, Appsflyer, Adjust, Firebase, and ad platforms (social ads, Google UAC, Apple Search Ads) is an advantage.

A talented storyteller with polished written and verbal communication skills, capable of creating impactful content for various audiences.

Strong ability to communicate effectively in English.

What You'll Do

Align marketing initiatives with the company’s vision and growth objectives.

Oversee the designer and Growth Marketing Specialist, ensuring high-quality, collaborative campaign execution.

Stay ahead of industry trends and competitor activity through thorough market and competitive analysis.

Create and implement inbound marketing campaigns that generate and convert qualified leads.

Take charge of the company’s advertising, public relations, and communications efforts.

Lead digital and promotional campaigns, with a focus on engaging the food retail sector.

Work with all customer-facing departments to deliver a consistent and impactful brand experience.

Track the impact of marketing activities, continuously refining strategies based on data and insights.

Oversee the development of a unified customer journey, leveraging data platforms and personalization tools to maximize engagement.

What Benefits Do We Offer?

We Care About You :

Flexibility for Your Daily Life :

Time for Yourself :

Professional Growth :