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Marketing Lead

Marketing Lead

Loyal GuruBarcelona, Catalunya, Spain
Hace 26 días
Descripción del trabajo

Marketing Lead – Fuel Our SaaS B2B Growth

Hi There! 👋🏼

At Loyal Guru, we're seeking a driven and experienced Marketing Lead to define and execute our marketing strategy, fueling our expansion in the SaaS B2B landscape. This role blends strategic planning with hands-on execution, with a strong focus on storytelling, stakeholder collaboration, and campaign success. Reporting directly to senior leadership, you'll oversee all marketing initiatives, manage a designer and a Growth Marketing Specialist, and play a key role in positioning our company as a leader in customer engagement, data platforms, and personalization.

What We Expect from You

  • Strategy Development :

Define and implement marketing strategies that align with the company’s objectives, enhancing brand visibility and driving lead generation.

  • Inbound Marketing & Lead Generation :
  • Develop and execute inbound marketing campaigns that attract and convert qualified leads.

  • Campaign Leadership :
  • Design and coordinate industry-specific promotional campaigns across digital channels, PR, and media, with a special focus on the food retail sector.

  • Team Management :
  • Lead and mentor a small but impactful team—including a designer and a Growth Marketing Specialist—to ensure seamless collaboration and outstanding execution.

  • Cross-Functional Collaboration :
  • Work closely with sales, tech, and customer success teams to unify messaging, improve sales pitches, and deliver a cohesive customer journey.

  • Content Creation & Communication :
  • Develop engaging content for product launches, case studies, recruitment campaigns, and internal communications. Craft compelling stories that resonate with both technical and non-technical audiences.

  • Market Research & Competitive Analysis :
  • Analyze market trends, understand customer needs, and assess competitor positioning to inform and refine our marketing efforts.

  • Customer-Centric Focus :
  • Champion customer development, optimize experiences, and drive 1 : 1 personalization strategies, leveraging customer data platforms and journey optimization.

  • Team Building :
  • In the future, build and lead a high-performing marketing team to support organizational growth.

    Skills and Experience

  • Proven Experience :
  • Demonstrated success in B2B marketing, ideally within SaaS or technology product-based companies.

  • Product Marketing Background :
  • Experience marketing technology or data-driven products, with a strong grasp of customer engagement and personalization tools.

  • Team Leadership :
  • Proven ability to lead and mentor team members, fostering collaboration and growth.

  • Technical Proficiency :
  • Intermediate knowledge of CMS tools, marketing automation (e.g., Mailchimp, HubSpot, Zoho MarketingHub), and CRM systems (e.g., HubSpot, ZohoCRM). Basic design / editing skills (e.g., Canva, Photoshop) are a plus.

  • Analytical and Operational Mindset :
  • Expertise in planning, organizing, and executing efficient marketing strategies, with strong analytical skills to measure and improve campaign performance.

  • Collaborative Leadership :
  • A track record of nurturing relationships with key stakeholders across sales, tech, and marketing teams, ensuring aligned efforts.

  • Digital Marketing Tools :
  • Familiarity with tools like Google Analytics, Appsflyer, Adjust, Firebase, and ad platforms (social ads, Google UAC, Apple Search Ads) is an advantage.

  • Excellent Communication :
  • A talented storyteller with polished written and verbal communication skills, capable of creating impactful content for various audiences.

  • English Proficiency :
  • Strong ability to communicate effectively in English.

    What You'll Do

  • Define and Execute Marketing Strategies :
  • Align marketing initiatives with the company’s vision and growth objectives.

  • Manage Your Team :
  • Oversee the designer and Growth Marketing Specialist, ensuring high-quality, collaborative campaign execution.

  • Conduct Market Research :
  • Stay ahead of industry trends and competitor activity through thorough market and competitive analysis.

  • Drive Inbound Campaigns :
  • Create and implement inbound marketing campaigns that generate and convert qualified leads.

  • Oversee Media & Industry Relations :
  • Take charge of the company’s advertising, public relations, and communications efforts.

  • Coordinate Promotional Efforts :
  • Lead digital and promotional campaigns, with a focus on engaging the food retail sector.

  • Ensure Brand Cohesion :
  • Work with all customer-facing departments to deliver a consistent and impactful brand experience.

  • Measure and Optimize :
  • Track the impact of marketing activities, continuously refining strategies based on data and insights.

  • Optimize the Customer Journey :
  • Oversee the development of a unified customer journey, leveraging data platforms and personalization tools to maximize engagement.

    What Benefits Do We Offer?

    We Care About You :

  • 50% discount on private health insurance 🏥
  • Access to wellbeing benefits with Wellhub 🌱
  • Discounts on gyms and fitness activities 🏋️‍♀️🤸
  • Save more with Cobee 💸
  • Flexibility for Your Daily Life :

  • Flexible schedules ⏰
  • Reduced working hours on Fridays and in August 🕑
  • Hybrid or full remote work options 🏠
  • Time for Yourself :

  • Your birthday off—because you deserve to celebrate!
  • 25 days of paid vacation 🏖
  • Professional Growth :

  • Training budget 📚📖
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    Marketing • Barcelona, Catalunya, Spain