Digital Marketing Specialist (Meta Ads)

We are a purpose-driven company that provides management consulting and business services to healthcare organizations. Our mission is to support healthcare organisations in building thriving, sustainable practices while improving access to healthcare in communities that need it most.

About the Role

We’re looking for a Digital Marketing Specialist to join our growing remote team on a freelance basis. This role is ideal for someone who is hands-on, data-savvy, and passionate about using digital channels to deliver real-world impact.

Responsibilities

• Plan, execute, and optimize digital campaigns across Meta Ads (Facebook / Instagram)
• Design and build ad creatives : static visuals, carousels, reels, videos, and motion graphics
• Oversee SEO and keyword strategy to improve website visibility
• Create or coordinate content for emails, blogs, landing pages, and social media
• Monitor and analyse campaign performance (CTR, CPC, ROAS, conversions)
• Manage email marketing platforms and automation workflows (Zapier, etc)
• Prepare performance reports and provide actionable insights

What We’re Looking For

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