Digital Marketing Coordinator

Are you looking for a dynamic position where you can hit the ground running and make an immediate impact in the world of sport marketing? Then look no further; you’ll be a great fit for The Ocean Race. We are seeking a results-oriented Digital Marketing Coordinator or Intern to join our Marketing department. You will play a key role in developing B2C digital marketing strategies that attract, nurture, and convert audiences. This position focuses on planning and executing digital advertising campaigns, strategy optimization, and measuring and reporting on these activities from start to finish.

The Digital Marketing Coordinator will report to the Marketing Director and will be responsible for :

• Conceptualizing and executing marketing campaigns within established KPIs.
• Adapting campaigns to all digital platforms.
• Developing and managing digital competitions and activities across company platforms.
• Analyzing campaign performance and recommending improvements.
• Collaborating with graphic designers to enhance visual outputs.
• Maintaining a customer database for correspondence.
• Distributing emails using automation software, ensuring compliance with industry standards.
• Monitoring and reporting campaign and database performance metrics, including opens, clicks, conversions, and unsubscribes.
• Conducting A / B tests, managing testing schedules, recording results, and advising on improvements.
• Aligning activities with business priorities and internal stakeholders.

Additionally, the role involves working closely with our Game developer to manage the success of our Online Game, including :

Managing our Metaverse

The role also provides support to other departments such as hospitality, events, and operations as needed.

Depending on whether the final candidate is a Coordinator or Intern, expectations will be adjusted accordingly.

This full-time position is based in Alicante, requiring immediate start. The project runs until the end of 2023, with potential for continuation based on The Ocean Race's long-term strategy.

Minimum requirements include :

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