Strategic Brand Manager

As a seasoned Brand Manager, you will oversee the strategic direction of our iconic brands. This exciting role requires a proactive and results-driven individual with 3-5 years of experience in brand strategy, product development, and portfolio management.

About the Job

The ideal candidate will possess a solid understanding of marketing principles, brand strategy, and product development. They will be responsible for developing and executing long-term and short-term brand strategies, launching new products, and optimizing existing portfolios to meet market demands.

This is a collaborative role that requires strong communication skills, with a focus on ensuring brand consistency and driving sales performance. Fluency in both French and English is required.

Key Responsibilities

• Brand Strategy & Planning : Developed and executed long-term (3 years) and short-term (1 year) brand strategies in collaboration with senior brand managers and markets, ensuring alignment with company goals.
• Product & Portfolio Management : Led the management of the product portfolio, including launching new products, optimizing existing ones, and redesigning packaging.
• Sales Performance : Proactively monitored sales performance, working with trade marketing and local sales teams to adjust strategies and ensure growth.
• Product Briefings & Launches : Created and managed product briefings for new product development, packaging updates, and content creation.
• Collaboration & Communication : Coordinated with marketing, sales, finance, legal, supply chain, and product development teams to ensure alignment on product strategies and market needs.
• Market Research & Insights : Supported qualitative and quantitative research initiatives to gather insights on market trends and brand performance.

Requirements

To excel in this role, you should bring the following qualifications :

What We Offer