Market Manager (Head of Events & Tradeshows)
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Role Description :
As part of the global marketing team and reporting directly to the CMO, this position will design, lead, and execute a wide range of events of various sizes, both externally with our commercial partners and internally with our staff. You will also manage Dida’s tradeshow presence worldwide. We seek creative candidates with demonstrable experience in developing, leading, and executing high-quality events that enhance attendee experience and positively influence the perception of the company.
Key Responsibilities :
- Develop and execute a global event strategy aligned with Dida’s business objectives.
- Manage end-to-end event logistics, including venue selection, vendor negotiations, budgeting, and timeline management.
- Oversee large-scale B2B events (conferences, trade shows, roadshows, partner summits) across multiple regions.
- Develop and implement a sponsorship program in collaboration with Dida’s commercial teams to attract and manage event sponsorships where relevant.
Attendee Experience & Engagement :
Design and implement attendee journeys to maximize engagement, networking, and satisfaction.Coordinate registration, ticketing, and event platform integration for seamless attendee management.Ensure high-quality content delivery, including speaker coordination, session planning, and interactive experiences.Logistics & Operations :
Lead on-site event execution, including setup, staffing, A / V, catering, and transportation.Manage relationships with venues, agencies, suppliers, and exhibitors to ensure flawless delivery.Oversee event technology (apps, virtual / hybrid platforms, lead retrieval systems).Marketing & Promotion :
Collaborate with marketing teams to boost event awareness, registration, and post-event follow-up.Develop event branding, signage, and promotional materials consistent with Dida’s corporate identity.Leverage social media, email campaigns, and partnerships to expand event reach.Budget & Performance Analysis :
Track event budgets to ensure cost efficiency and ROI.Measure event success via KPIs such as attendance, engagement, lead generation, and satisfaction surveys.Provide post-event reports and insights for continuous improvement.Qualifications & Skills :
5+ years of experience in event management, preferably in B2B travel, tech, or hospitality sectors.Proven success in organizing large-scale, multi-day events (500+ attendees).Strong project management skills with the ability to handle multiple events simultaneously.Fluent in written and spoken English; additional languages (especially Mandarin) are valued.Expertise in logistics, vendor management, and designing attendee experiences.Familiarity with virtual / hybrid event platforms.Excellent negotiation, communication, and problem-solving skills.Willingness to travel internationally on a regular basis.Additional Details :
Seniority level : DirectorEmployment type : Full-timeJob function : Marketing and Project ManagementReferrals increase your chances of interviewing at Dida by 2x.
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