Marketing & Comms Manager - Digital AgTech

This role leads global communication digital marketing and branding strategies for Syngentas Cropwise platform to establish it as the premier digital agriculture solution in key markets. The position focuses on customer-centric positioning and value proposition to maximize market impact and adoption of Cropwises innovative solutions.

Responsibilities :

• Define and execute a global content strategy for Cropwise to ensure awareness consistent positioning and branding consistency
• Work together with the External Comms and Social Media global teams in Syngenta to enable digital ag-related stories in the relevant communications channels
• Gatekeeper of the global branding guidelines for digital agriculture solutions providing support to the marketing teams in the countries to ensure consistency without business blockage
• Develop digital marketing best practices based on lighthouse initiatives to unlock the potential of online lead generation / acquisition of digital agriculture solution
• Collaborate with the local digital leads in the BUs to define and create customer-based success stories based on our main communication and positioning priorities
• Update and maintain the Cropwise library of assets best practices and marketing use cases to optimize resources of the local marketing teams and enable their marketing plans around Cropwise
• Create and execute the internal communication strategy for digital ag focusing on increasing awareness of the impact of digital agriculture to Syngentas core business

Qualifications :

Remote Work : Employment Type :

Full-time

Key Skills

Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services

Experience : years

Vacancy : 1