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Traffic Acquisition Specialist - Paid Media

Traffic Acquisition Specialist - Paid Media

HeymondoBarcelona, Cataluña, España
Hace 26 días
Descripción del trabajo

Traffic Acquisition Specialist - Paid Media

Traffic Acquisition Specialist - Paid Media

2 weeks ago Be among the first 25 applicants

At Heymondo, we're not just redefining travel insurance—we're reinventing the way people experience the world. As a fast-growing travel insurtech based in Barcelona but with a global outreach, we thrive on innovation, collaboration, and a relentless passion for adventure. Every team member is a key player in our mission to craft cutting-edge solutions that empower travelers and transform challenges into opportunities. If you're ready to join a vibrant, forward-thinking company where your ideas can spark real change, this is the place for you.

We're looking for a Traffic Acquisition Manager - Paid Media to elevate our digital acquisition efforts. You’ll be in charge of executing, optimizing, and scaling campaigns acrossGoogle Ads and Meta in five markets (and growing!).

n this role, you’ll work closely with our SEO Manager (who previously managed paid campaigns) and report directly to the CMO. You’ll also collaborate with local marketing specialists to tailor messaging and creative for each market, while maintaining a cohesive global strategy.

If you’ve managed sizable budgets, thrive on data, and are constantly testing to find what works—this one's for you.

Main responsibilities :

  • Campaign Optimization & Testing

Key activities / responsibilities to perform :

Campaign Management

  • Execute and manage paid media campaigns end to end on Google Ads and Meta. The bulk of the budget and daily activity is focused on Google—so deep experience with this platform is a must.
  • Maintain optimal budget pacing and performance monitoring across geographies.
  • Ensure tracking, attribution and tagging are implemented correctly (in collaboration with IT).
  • Manage and establish relationships with key platform partners (e.g. Google Ads, Meta)

    • Performance Analysis & Reporting

  • Use data to identify trends, inefficiencies and opportunities for improvement.
  • Build reports and dashboards to share campaign insights and guide decisions.
  • Be a true owner of paid media performance with a growth mindset.

    • Cross-Functional Coordination

  • Work hand-in-hand with the SEO Manager to ensure paid and organic strategies are aligned, sharing insights and coordinating joint initiatives where relevant.
  • Build business cases to support budget increases and growth initiatives, based on solid performance analysis.
  • Present campaign results, strategic recommendations and CPA optimizations to senior leadership, including C-level stakeholders.
  • Collaborate with local marketing specialists to adapt creative and messaging by country and provide .
  • Coordinate with brand, social media, design and CRM teams to ensure full-funnel optimization and support their needs.
  • Align paid strategies with broader marketing goals and seasonal campaigns.
  • Share performance feedback on creative assets and landing pages to continuously improve conversion.

    • Requirements :

  • 3–5 years of hands-on experience managing performance marketing campaigns on Google Ads and Meta. Deep expertise in Google Ads is required, as it represents the core of our performance media strategy.
  • Proven track record managing medium to large-scale paid media budgets (>

    • 100K / month) with clear business impact.

  • Solid knowledge of performance metrics, bid strategies, audience segmentation, retargeting, etc.
  • Proficiency in ad platforms, tracking tools (Google Tag Manager, GA4), and attribution models.
  • Analytical thinker with strong skills in Excel / Sheets, Looker Studio or similar BI tools.
  • Confident presenting campaign insights and business recommendations to senior management and C-level executives.
  • Excellent communication skills in Spanish and English.
  • Comfortable working in a fast-paced, remote-first environment.
  • Passion for travel and digital marketing.
  • Knowledge of SEO best practices and experience working across multiple markets or countries simultaneously will be a plus.

    • Key Skills

  • Excellent communicator and team collaborator.
  • Organized and detail-oriented.
  • Analytical mindset with a data-first approach.
  • Adaptable and proactive problem-solver.
  • Comfortable with creative testing and performance iteration.
  • Self-starter with a hands-on attitude.

    • Schedule : Full Time

  • Flexible hours (7.5 hours a day).
  • 100% Remote (we have a very nice office right next to Torre Agbar in Barcelona in case you want to work from there too).
  • We can only consider candidates who are Spanish residents and with the necessary documentation to legally work in the country.
  • Experience a versatile work environment where you're empowered to lead your projects and work with teams across functions to reach ambitious objectives.
  • Join a culture that values work-life balance, appreciates dedication and effort, and cultivates a supportive and inclusive professional community.
  • Possibility to evolve your role with the maturity of our company and the growth of your skills + achieved goals.

    • Seniority level

    Seniority level

    Mid-Senior level

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing, Public Relations, and Writing / Editing

    Industries

    Insurance

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