Marketing Analyst CE and MEA - PageGroup SSC

PageGroup SSC Barcelona

Have overall responsibility for regional execution of the global marketing analytics strategy including :

• Presenting accurate data to stakeholders through clear, actionable reports, and visualizations on Power BI or other visualization tools
• Regular review and maintenance / optimization of key platforms, dashboards and reports - Power BI, Google Analytics, Google Tag Manager, etc.
• Develop and maintain data processes from multiple data sources
• Work with relational databases to ensure the validity of reported information.
• Troubleshoot and correct data quality issues
• Train the marketing organization on dashboard usage, supporting a data-driven mindset.
• Drive the regional implementation of projects in the global data & analytics roadmap
• Advise on suitable measurement strategies based on channel objectives - including but not limited to paid advertising, organic, paid search / social
• Identify ways in which to improve analytical procedure to increase productivity and efficiency
• Ensure alignment globally and a consistent measurement approach across all markets
• Analyse data to identify trends, patterns, and insights that inform digital marketing strategies, optimize campaigns and improve ROI
• Track key performance indicators (KPIs) such as website traffic, social media engagement, various channel contribution, lead generation, and conversion rates to benchmark and evaluate campaign effectiveness.
• Grow your career in a multinational environment (+40 nationalities in the SSC)
• Competitive compensation and benefits package in Barcelona, various well-being activity options

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