AWWG Merchandising Director, Pepe Jeans

At AWWG, transformation is embedded in our DNA. Founded in 1998 under the name of Pepe Jeans Group. With headquarters in Madrid, Spain, and design offices in London and Nice, this global fashion group integrates the iconic brands Pepe Jeans London, Hackett, and Façonnable. AWWG also has the master franchisee and agency for Tommy Hilfiger (Spain and Portugal) as well as the agency for Calvin Klein, DKNY, Donna Karan, and Karl Lagerfeld (Spain and Portugal).

Who We Are...

At AWWG, transformation is embedded in our DNA. Founded in 1998 under the name of Pepe Jeans Group. With headquarters in Madrid, Spain, and design offices in London and Nice, this global fashion group integrates the iconic brands Pepe Jeans London, Hackett, and Façonnable. AWWG also has the master franchisee and agency for Tommy Hilfiger (Spain and Portugal) as well as the agency for Calvin Klein, DKNY, Donna Karan, and Karl Lagerfeld (Spain and Portugal).

AWWG currently has over 3,500 points of sale, a presence in 86 countries globally, and a workforce of more than 4,500 employees of 79 nationalities. As a global retail platform, the Group is committed to constant evolution and to creating brand equity by transformation, in line with the changes, challenges, and inherent needs of the industry. The three iconic brands are unified as part of AWWG while each maintains its own strong DNA and values, built up over thirty years in the retail sector with strong design teams, product development, and brand enhancement. AWWG continuously evolves, pushing the limits and defying the status quo to create value through innovative, aspirational, and sustainable products that prioritize excellence, craftsmanship, differentiation, and quality.

The project!

As Merchandising Director, you will lead the end-to-end merchandising strategy, driving product performance and assortment planning across categories. With a strong background in buying and product development, you'll align commercial goals with customer insights. You'll collaborate closely with design, planning, and retail teams to optimize range architecture and margins. This role requires both strategic vision and hands-on execution in a fast-paced, fashion-forward environment.

What will the role entail?

• Define and execute the global merchandising strategy, ensuring a compelling and cohesive product offer across channels and regions.
• Lead assortment planning, category architecture, and product lifecycle strategies to maximize sales, margin, and stock efficiency.
• Collaborate with buying, design, product development, planning, and retail teams to align product vision with commercial performance.
• Monitor and analyze sales performance, market trends, and customer behavior to inform future range decisions.
• Own the Go-To-Market calendar, driving key milestones and ensuring readiness for seasonal launches.
• Develop pricing, markdown and inventory strategies aligned with business goals.
• Manage and develop a team of merchandisers and planners, fostering a high-performance and analytical culture.

What do we offer?

The legal entitiy responsible for this hire is PEPE JEANS,S.L

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Sales and Business Development

Advertising Services

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