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CRM & Marketing Automation Specialist

CRM & Marketing Automation Specialist

Signaturit GroupBarcelona, Catalunya, Spain
Hace 18 días
Descripción del trabajo

ABOUT US

Signaturit Group  is the Europeen champion of complete and secure digital transactions. Thanks to a modular platform, we automate transactional processes, from identity verification and KYC to electronic signature and legal archiving. More than 100 thousand customers rely on our solutions to accelerate their business activities, while optimizing their operations.

As a certified Trusted Service Provider, we control over 35 million documents and carry out more than 180 million signatures a year, guaranteeing security, compliance and legal value.

In France, you may know us as  Universign  (for electronic signatures) and  VIALINK  (for client onboarding and KYC).

Today, more than 400 experts and passionate professionals, based in Paris, Barcelona and Valencia, are working every day towards our shared success.

What you will do at Signaturit 🚀

  • As a CRM & Marketing Automation Specialist within the marketing team, you will be responsible for planning, executing, and optimizing all marketing communications aimed at both leads and customers — from first touch to conversion and retention.
  • Your role will be key to delivering a seamless and personalized experience throughout the  Lead & Customer Journey , using automation tools like  HubSpot  and ensuring accurate tracking and performance analysis of all campaigns.

What we believe should contribute to your success in this context 🎯

  • Design, execute, and optimize  one-shot global  (Spain and France)  campaigns  with the Demand Gen Team Lead.
  • Design, execute and optimize  automated nurturing workflows  across all stages of the funnel (prospects and customers).
  • Proactively contribute to both the improvement and innovation of the  customer and partner journey  by identifying pain points and proposing new ideas based on insights and data.
  • Manage and maintain the  CRM (HubSpot) : properties, smart lists, forms, workflows, and related assets.
  • Ensure accurate  lead tracking  (UTMs, sources, conversions, Linkedin Ads forms connection) and correct sync health integration with Salesforce.
  • Identify campaign bottlenecks and propose  data-driven improvements .
  • Implement and manage  A / B tests  to optimize message performance and user engagement.
  • Ensure  database quality , proper segmentation, and up-to-date lead lifecycle stages.
  • Analyze  opportunities  to better understand, refine, and validate our buyer persona(s).
  • Monitor and analyze KPIs  across all stages of the funnel.
  • Build and continuously update  dashboards  for performance tracking and stakeholder visibility.
  • Collaborate with sales and marketing teams to align campaign goals and lead quality feedback.
  • Support  CRM migration projects  where needed (Salesforce experience is a plus).

    • What we’re looking for ✅

  • Previous experience in a similar role, ideally in a  B2B SaaS environment .
  • Solid knowledge of  HubSpot  or other CRM / marketing automation platforms.
  • Analytical mindset, proactive attitude, and result-oriented approach.
  • Experience creating personalized and goal-oriented campaigns.
  • Ability to collaborate with cross-functional teams.
  • Experience with  Salesforce  and CRM migration projects is a strong plus.
  • Fluency in Spanish and English  is required.  French is a plus .

    • Indicative Interview Process (may vary if needed, but we'll try our best to anticipate and inform) :

  • HR Discovery Call (30 min)
  • 1st interview with our business (direct report)
  • Business case
  • 2nd interview with our business & business case feedback
  • Reference check

    • Why Join Us 🤝

  • Flexible hybrid work set up
  • Flexible working hours
  • Health Insurance
  • Meal Vouchers (Ticket restaurants)
  • Language classes offered in English or French
  • Access to specialized technical training platforms
  • Celebrate your birthday with a day off

    • Join Our Vision  🎯

    Be part of Signaturit Group's journey to revolutionize digital transactions across Europe and beyond. We are excited to welcome fresh talent who are eager to make a meaningful impact in the digital world.

    For more information, explore our  website  and discover how you can contribute to our mission.

    We are looking forward to meeting you!

  • The use of the masculine gender has been adopted for ease of reading and is not intended to be discriminatory.
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    Marketing Specialist • Barcelona, Catalunya, Spain