Head of Marketing Renal Care Southern Europe

Head of Marketing Renal Care Southern Europe

Vantive Madrid, Community of Madrid, Spain

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Head of Marketing Renal Care Southern Europe

Vantive Madrid, Community of Madrid, Spain

1 week ago Be among the first 25 applicants

Join to apply for the Head of Marketing Renal Care Southern Europe role at Vantive

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Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients— that is what Vantive aspires to deliver.

We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us is driven to help improve patients’ lives worldwide. Join us in advancing our mission to extend lives and expand possibilities.

Summary

We are looking for an experienced and versatile Senior Marketing Manager who will be responsible for driving marketing programs and commercial execution for the Southern Cluster Europe (Spain, Portugal, Italy, and Greece) region, as well as ensuring the implementation of new digital channels.

The role will operate within the Southern Cluster structure alongside other stakeholders such as Medical / Clinical, Finance, Training & Education, Communication Excellence, Supply Chain, R&D, Regulatory Affairs, Market Access, Digital Marketing, GPR, etc., as well as the Renal EMEA team. The goal is to ensure the regional team has clear direction and effective traditional and digital tools to approach healthcare professionals and payers in this virtual setting. Regional Marketing partners with countries to enable commercial execution excellence to accelerate profitable sales.

Travel is expected up to 30% of the time.

What You Will Do

• Act as the primary Southern cluster contact point for marketing Europe.
• Establish and lead regional strategy and business focus areas, ensure country alignment to regional strategy / priorities (e.g., launches, business / product positioning and messaging), and course correct if needed.
• Own launch execution readiness, effectiveness, and compliance. Identify root causes behind gaps in new launch performance and drive improvements.
• Analyze cluster and country business performance and recommend enhancements or corrective actions.
• Lead cluster-wide activities such as campaigns, congresses, peer-to-peer events, and market development, and replicate successful initiatives across markets to drive profitable growth.
• Articulate cluster needs, voice of customer (internal / external), and market intelligence to GBU and relevant stakeholders.
• Liaise effectively with Kidney EMEA team and across functions like Commercial Excellence, Finance, Regulatory, Advocacy, Market Access, Medical, Supply Chain, and Training.
• Gather cluster inputs for Target Product Profiles (TPP) and coordinate financial business case processes.
• Provide data and insights, and make recommendations for on-market product introductions and portfolio optimization to support growth and profitability.
• Support quality growth of key revenue generators in WEU, focusing on remote selling, product penetration, routine use, and new product launches with digital formats leveraging differentiation. Ensure excellent launch execution.
• Conceptualize and execute multi-channel campaigns across the customer lifecycle, ensuring consistent messaging across channels.
• Gather customer and market insights to inform outreach strategies, increase conversions, and generate qualified leads.
• Guide countries in developing annual commercial BaxP plans aligned with regional segmentation.
• Build relationships with key opinion leaders and gain insights for segmentation, targeting, and positioning.
• Provide product, technical, and competitive knowledge to enhance the effectiveness of country marketing teams, sales, and distributors.
• Ensure adherence to pricing strategies for assigned product lines.

What You’ll Bring

Reasonable Accommodation

Vantive is committed to providing reasonable accommodations for individuals with disabilities. If you need an accommodation during the application or interview process, please click the link here and specify your request along with contact info. Form Link

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