Digital Marketing Specialist

We are a purpose-driven company that provides management consulting and business services to healthcare organizations. Our mission is to support healthcare organisations in building thriving, sustainable practices while improving access to healthcare in communities that need it most.

We're looking for a Digital Marketing Specialist to join our growing remote team on a freelance basis. This role is ideal for someone who is hands-on, data-savvy, and passionate about using digital channels to deliver real-world impact.

Plan, execute, and optimize digital campaigns across Meta Ads (Facebook / Instagram)

Design and build ad creatives : static visuals, carousels, reels, videos, and motion graphics

Oversee SEO and keyword strategy to improve website visibility

Create or coordinate content for emails, blogs, landing pages, and social media

Monitor and analyse campaign performance (CTR, CPC, ROAS, conversions)

Manage email marketing platforms and automation workflows (Zapier, etc)

Prepare performance reports and provide actionable insights

3+ years of experience in digital marketing, ideally in B2B and B2C environments

Proficient in Meta Ads Manager and other digital marketing tools

Proficient in automation tools such as Zapier

Analytical mindset with ability to interpret data and adjust strategies accordingly

Self-starter comfortable with remote work, deadlines, and autonomy

Passion for healthcare, social impact, or mission-driven work