Product Marketing Specialist - Transperfect Finance

Overview : TransPerfect’s Finance division is seeking a Product Marketing Specialist to support go-to-market efforts across our language and technology solutions for financial services. This role focuses on building awareness, generating leads, enabling the sales team, and supporting strategic growth in high-value sectors including banking, asset management, insurance, fintech, and compliance. This is a content-forward, revenue-aligned role that includes campaign execution, sales enablement ownership, and internal collaboration with stakeholders to identify and activate industry-specific use cases.

Responsibilities : Collaborate with product owners and sales leaders to define and execute go-to-market plans for finance-focused solutions. Support

that generate and nurture leads—developing campaign concepts, landing pages, email nurture sequences, and downloadable assets. Build compelling

including pitch decks, solution briefs, objection handling guides, and customer-facing ebrochures. Translate industry regulations and compliance challenges into digestible solution messaging that supports business development. Conduct market and competitor research to refine messaging, identify whitespace, and support positioning in niche finance segments. Partner with the content and digital teams to develop lead magnets and evergreen content for SEO and social. Maintain and organize go-to-market documentation including personas, positioning statements, and value propositions. Develop and promote case studies, testimonials, and proof points to help drive interest and influence buying decisions. Collaborate closely with finance subject matter experts to source insights and create relevant, differentiated content. Provide feedback on campaign performance and support optimization efforts across the funnel.

Requirements : 2–5 years of product or content marketing experience, ideally in financial services, fintech, or regtech. Experience producing and managing

tailored to compliance-driven or B2B audiences. Understanding of financial industry workflows, terminology, and buyer pain points. Skilled at working cross-functionally across marketing, sales, and subject matter experts. Familiarity with email marketing, CRM systems, and marketing automation platforms. Highly organized, with strong writing and research skills and an eye for compelling value storytelling.

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